Why Does Your Small Hospitality #Business Needs Promotional #Videos in Horizontal and Vertical Formats?

As a hospitality small business owner in the UK, you know the importance of standing out. One way to do that is through videography, specifically creating promotional videos that showcase your brand, guest houses, #B&Bs or #Airbnb. Promotional videos are a powerful tool for creating engaging content and attracting new guests to your business. However, it's not enough to make a promotional video – it needs to be optimised for the various social media platforms your business is present on.

Why is it important to have both horizontal and vertical promotional videos?
Vertical video #content is fast becoming the preferred format for social media platforms such as #Instagram and #TikTok. When you create a vertical video, you ensure that your content is optimised for these platforms and that it's more likely to be seen by potential guests. In fact, according to recent studies, vertical videos receive higher engagement rates than horizontal videos, particularly on mobile devices.

However, I want you to know that horizontal videos are still essential for your website and YouTube channel. They provide a cinematic experience and are more suitable for desktop users looking to learn more about your business in detail. Both formats allow you to cover all bases and reach a wider audience.

How can promotional videos benefit your business?
Promotional videos are an excellent way to showcase the unique features of your business and convey the value you offer to potential guests. In addition, by highlighting the elements of your property or service, you can create an emotional connection with your audience and stand out from the competition.

Moreover, promotional videos help to create a sense of trust and authenticity with your potential guests. With the rise of online booking platforms, guests often need clarification on the quality of accommodation or service they'll receive. A high-quality promotional video can give them a better idea of what to expect and help to build trust with your brand.

Finally, #promotionalvideos are an excellent tool for content creation. You can use your video snippets on social media platforms, your website, and email marketing campaigns. Doing so creates consistent and engaging content for your audience, which helps keep your brand in mind.

In conclusion, if you're a hospitality small business owner in the UK, investing in promotional videos optimised for both horizontal and vertical formats is essential. Not only do promotional videos help to showcase your business and build trust with your audience, but they also provide a valuable tool for content creation.

Thank you for reading, and if you have any questions or would like to discuss how I can help with your promotional video needs, please get in touch.

Big Phil